Women's Initiative e-Newsletter

September 2, 2005

Hi , September and October are exciting months for Women’s Initiative. We are holding two receptions, one in San Francisco and one in Palo Alto, to introduce new people to our programs and graduates. Most importantly we are hosting our first ever business conference and we hope you’ll consider getting involved in making it a success. Please let us know if your friends or colleagues might be interested in attending one of these events.

UPCOMING
Women’s Initiative will host Taking Flight with Your Business, a business conference and graduate reunion on October 21st at the Oakland Marriott. Would you like to join us as a Get Connected mentor? TV personality Jan Yanehiro and Mary Huss, publisher of the San Francisco Business Times will be masters of ceremony. Our Leadership Luncheon will honor Oakland entrepreneur Sandra Floyd, of Outsource Consulting Services, Inc. The event will be an opportunity for graduates to network with other businesses and vendors, and to get in-depth training on topics ranging from incorporating technology to business promotion. We are looking for volunteers, business experts, and event sponsors. If you are interested in any of these opportunities or would like more information about the event, please contact Heather Haxo Phillips hphillips@womensinitiative.org. For more information about Taking Flight with Your Business CLICK HERE.

Women’s Initiative Reception in Downtown Palo Alto
Please join us for a cocktail reception to learn more about Women's Initiative and its graduates. Thursday, September 22, 2005, 5:00 - 7:00pm in the lobby and garden of
245 Lytton Ave. (at Emerson). Event generously sponsored by Sand Hill Advisors and Borel Private Bank & Trust Company. We hope you can join us on September 22nd.
Please RSVP to Heather Haxo Phillips at hphillips@womensinitiative.org. For more information, CLICK HERE.

Celebrate at Stitch Lounge
Join Women's Initiative and its graduates to celebrate new opportunities for our lending program through a new partnership Comerica Bank. We want to share our success with you! Friday, October 7, 2005, 5:00 - 7:00pm at Stitch Lounge (182 Gough St. at Oak St., San Francisco). Owned by two Women's Initiative graduates, Melissa Alvarado and Hope Meng, Stitch Lounge was named "Best of the Area: Place to Sew" by San Francisco Magazine. Join us for this cocktail reception to learn more about Women's Initiative and our successful graduates. We will hear from Hope who was invited by Congresswoman Nancy Pelosi and Congresswoman Nydia Velazquez to represent San Francisco at this year's Minority Business Summit in Washington D.C. For more information, CLICK HERE.

Women use technology to create small business success

When most people think of the digital divide, they imagine a lack of access to personal computers and other forms of technology. While this is an issue, the key to bridging the digital divide is not simply access. It is actually showing people how technology can be useful in their daily lives, and empowering them to use the tools they have at their fingertips. In a nation where only 12.7 percent of households with incomes of $15,000 or less are accessing the Internet, compared with 77.7 percent of households with incomes of $75,000 or more (Commerce Department, Aug. 2000) there is still many opportunities to expand the use of technology homes and businesses.

According to a recent Aspen Institute study there are 5.13 million women-owned microenterprises in the United States – very small businesses with five or less employees. Many of these small businesses are looking to integrate technology into their work to help with client communication, sales, record-keeping and other activities. For some entrepreneurs integrating a computer into business operations is scary. Nearly two years ago the Association for Enterprise Opportunity (AEO), the national association for microenterprise organizations, partnered with Hewlett-Packard to provide funding and support to microenterprise development organizations to expand their technology curriculum. Bill Edwards, AEO Executive Director, and Camilla Nelson (HP) recently visited with Women’s Initiative staff and clients about our unique approach to integrating technology in the classroom. During a lunchtime discussion Bill Edwards shared various nationwide best practice models that grant recipients have developed. One exemplary project by The Lakota Fund uses portable technology to train rural entrepreneurs to use business applications on computers. Residents of this South Dakota reservation would otherwise find it very difficult access a training program because of poor transportation and lack of nearby services. The New York Association for New Americans (NYANA) uses computers to assess skill levels of clients and tailors courses to those needs. They are able to align the trainings to the knowledge clients have about hardware, software, and micro-business technology needs.

Women’s Initiative has launched new curriculum to use technology to do market research, communicate with business clients and vendors, and create promotional material. Using technology to teach business, rather than teaching technology simply to teach technology adds value for Women’s Initiative clients. They develop business management skills and become tech-savvy simultaneously. Beyond using computers during training sessions, clients are encouraged to write technology into their business plans and the organization supports the purchase of technology through a loan fund. Last year Women’s Initiative provided seven loans to participants, in particular Spanish speakers, so that business owners can build technology into their lives. All these new technology models in the field of microenterprise development enable microenterprise training programs and micro-businesses to run more smoothly. It doesn’t mean that placing a PC at a training site makes that session more effective. The transformative power comes from what each person does with the technology to support their business.

Events
E V E N T S

Profound Things Happen When Women Gather
Graduate Perris McKnight is hosting “Profound Things Happen When Women Gather.” The featured speaker is Annie Hayes, owner of Annie’s Annuals on the topic of “Growing a Business from Seed.” Gardening advice workshop to follow. This event takes place on Saturday, September 17, 10:30am in the garden of Annie’s Annuals (740 Market Ave, Richmond). Tickets are $39. Please RSVP by September 4, 2005 to (510) 776-4992.

200% of what you donate will go directly into an asset-building account for a working-poor family
Our partner EARN (Earned Assets Resource Network) was just named one of the 10 finalists in a major national competition for non profit innovation hosted by Amazon.com and Stanford Business School. As a finalist, we have a great opportunity to elevate the issue of asset building for the working poor, and also to help 1,000 working poor families leave poverty forever if we win the prize – which is a grant of up to $1 million. This is a really big deal – we’re among huge non profits that have hundreds of employees and have been around for 10-15 years. We have to raise more money before September 30th than the other finalists to win – that’s how the competition works. If you are able to make a contribution through the Amazon site CLICK HERE. If EARN wins, it could mean up to $4 million dollars for working-poor families to invest in life-changing assets like first homes, higher education and small businesses.

GET INVOLVED!
Become a member of our loan fund

Participate in Get Connected sessions at the business conference on October 21st
Get Connected are high-powered business consultations with influential business women. Three graduates will have 20-minutes to ask questions of influential business women. The goal is to give tips and inspire them to achieve their next steps of business growth. We will host two 1-hour sessions. To download more information, CLICK HERE (pdf) or call Sabrina at (510) 287-3107.

Lend Your Time and Talent for the Business Conference
We have a major sponsorship package put together – October is micro-enterprise month and we have statewide publicity planned as well as local visibility. CLICK HERE to download information about sponsor benefits (pdf). Consider being a sponsor, or joining one of our event committees ranging from media outreach to workshop planning. READ MORE about the conference.

A Small Way to Support Women’s Initiative
Donate furniture, reusable household items, and clothing to Community Thrift, 625 Valencia St. in San Francisco. Specify Women’s Initiative as your charity of choice and we’ll reap the benefits of your donation! The store drop-off is easy and your donations are tax-deductible. Call (415) 861-4910 with question about how to donate.

Tune In: Graduates in the News 
Bay Concierge owner and Women’s Initiative graduate Michelle Daniel was recently featured in the August issue of Bay Area Business Women. Lynette Daniels, owner of Nfinite Productions, LLC was featured in the Oakland Post on July 27, 2005. Several graduates won Best of the Bay awards in the Bay Guardian’s Reader’s Poll. Breonna Cole and Aisha Pew of Chocolate Baby Designs and their clothing line Studded was voted “Best Place to Dress Your Butch” and Catherine Rose’s business Slinky Productions was voted "Best Way to Learn About North Beach's Sexy History," and Hope Meng and Melissa Alvarado and their business Stitch Lounge was voted “Best DIY Sewing Collective, Boutique, and Party Venue Under One Roof."

DID YOU KNOW? According to the U.S. Small Business Administration, California reports that during the last decade employers with more than 50 employees lost 200,000 jobs, while microenterprises created 63,000 new jobs, 22 percent of California's new job growth. And 61 percent of California's microenterprises were started by women.


 

I support women moving from poverty to prosperity through small business ownership! To make a donation to Women's Initiative, please CLICK HERE.