Women's Initiative e-Newsletter

August 8, 2006


The California Budget Project (download PDF) just released a report that outlines how Bay Area families fared during the economic boom and bust. This report outlines how wage growth soared for the highest paid segment of the community, housing prices obviously increased as well. However, the “rising tide” did not raise the income for the lower-income segment of the population. While housing prices soared, their incomes remained stagnant and their lives became increasingly difficult. Our recent reports show that Women’s Initiative graduates pay on average $14.49 an hour for their employees, almost twice the minimum wage. While we have known that our program results in significant income increases for the women themselves, we are only now seeing the dramatic benefit to the local community. Their businesses are largely socially conscious and the women give back to the community in significant ways. We look forward to sharing our full findings report with you this fall.
HOT TOPICS

Will Contra Costa Embrace a Women's Initiative training site?
All Signs Point to Yes.


Concord, CA – On July 27th, nearly 50 Contra Costa community leaders gathered to lay the groundwork for a Women's Initiative site in Contra Costa County. The event was co-hosted by Contra Costa County Workforce Services and sponsored by Ernie Guerrero, owner of La Tapatia Mexican Cuisine. Graduate Melina Markarian, owner of Bay Area eBusiness and a resident of Contra Costa County for 5 years, spoke about the need for a site in the area. For her it would have made all the difference to not have to face a two hour commute on public transportation to get to Oakland for classes twice a week. Additionally to build business contacts and grow her business in the area, the opening of a Contra Costa site would be a blessing because it would mean being able to work with clients and network with other business owners from her own community. Board member Paula LeRoy divulged information about why Women's Initiative programs have worked so well in Oakland and San Francisco.

"...it would have made all the difference to not have to face a two hour commute..."

The attendees were enthusiastic about a shared vision of helping Contra Costa women becoming economically independent. How do you see yourself fitting into that vision? Are you a Contra Costa resident or care about creating a more vibrant local economy in the area? We are looking for representatives to join the Advisory Council who will lead the effort to open a site through fundraising efforts, serving as Women's Initiative ambassadors and advising the organization on the trends and issues in the community. For more information, please contact Julie Castro Abrams at (510) 287-3110.


Fear Looms Over Our Decision-making – Until Now. Women's Initiative Grads Embrace Their Grumbling Gremlins to Make Changes that Work for Them and Their Business.

Last week 65 Women’s Initiative graduates and 50 Business Connectors attended an event about “Taking the next step – overcoming fear!” at Preservation Park in Oakland. Key note speaker Pat Wiklund, owner of 1PersonBusiness.com, author of Taking Charge When You're Not in Control and media presenter (including appearing on Oprah twice) Pat encourages women to not dwell on their past mistakes, but instead focus on their future, and the possibility of success. Graduates and connectors loved the speech. A panel of business experts then discussed the issues of quitting your job to pursue your business full-time, renting out a space for your business, and hiring employees. Attendees then met with over 30 connectors who provided advice on issues specific to their businesses. The excitement and enthusiasm from both the graduates and connects made this event a resounding success. Additionally, it seems that overcoming fear is a hot topic in business right now, check out Ilana DeBare’s Minding Your Business column in The Chronicle last week, CLICK HERE.

CEO COUNSEL

Wisdom from Paula Downey, President of AAA of Northern California, Nevada and Utah
A special interview by Women's Initiative

Women's Initiative has recently started a CEO COUNSEL column in the eNewsletter for graduates. Do you know a CEO that we should interview? Contact Justina Cross at (510) 287-3109 or jcross@womensinitiative.org.

Here is a snippet of the first edition: Paula F. Downey oversees the second largest club of the national AAA federation, with more than $2.2 billion in annual revenue and more than 4.2 million members. Paula was also a co-chair of the Women's Initiative gala in 2005 and has been a strong advocate for Women's Initiative.
Women's Initiative picked Paula's brain about her leadership -- how it has changed over time and what motivates her.

What are a few important things to do when making major changes in business?
Most people don’t like change, so change is hard. If you want to enlist people in change, they need to understand why there is a need to change and they need to be able to see a compelling vision of the future. So, it’s important to communicate the reasons for change in a way that will be understood and will be a call to action. It’s also important to understand the impact of change, especially on people. This helps ensure that you have a strong change management plan, that you are involving the right people, and that you have a realistic sense of the time needed to effect the change. People respond to change differently. It’s okay to acknowledge this and still set an expectation that you want and need people on board with the change.

In your view as a leader and role model for women, how can women excel in becoming community leaders?
Being a business leader in a community-oriented business like AAA is being a community leader. And it’s not necessarily enough. Community service is also important. Think about what you are truly passionate about. It might be education, the environment, opportunities for youth or something else. Find an organization that matches your interests. Then jump in with both feet. Look for how you can contribute your talents to the organization, including taking on leadership roles over time.

Take a Load Off

Having you been meaning to weed through your closets and kitchen? Get rid of toys your kids don’t play with anymore? What about the piece of furniture in your garage that you’ve been wanting to get rid off? You can take care of your Spring Cleaning and help Women's Initiative at the same time! Donate your items to Community Thrift Store and let them know your favorite charity is us! It’s easy to designate your recycled items to benefit our programs. Drop off items at 623 Valencia Street (near 17th Street - San Francisco). Call (415) 861-4910 for donation hours.


BE A LEADER
Join the Leadership Council
Friday, August 11, 2006
8:00 am - 10:00 am

Scott's Restaurant, Jack London Square - Oakland

What is the business conference? This event is the East Bay’s largest gathering of women in business. We anticipate 600–1000 people for this day of high-level business connecting.

Who is involved? Co-chairs Terry Alderete with Alderete Business Visions and Mario Juarez of Fireside Realty of Oakland will lead the charge. Ana Chretien, owner of ABC Securities and our luncheon honoree will join us for the kick-off breakfast.

RSVP by August 9th to Madhuri Pottathil at (510) 287-3107.

SAVE THE DATE
Wednesday, October 25
8:00am - 5:00pm
Oakland Marriott

Do you want to help make Taking Care of Business, our business conference designed for graduates, a smashing success? We are looking for connectors, seminar presenters and other support. Call Madhuri at (510) 287-3107 to find out how you can get involved today.
 
MAKING NEWS

Graduate Darlene Roberts was accepted to the Techquity program of the Renaissance Center. Her grant will go to purchasing a laptop to help run her business. Darlene is excited about using technology to manage her business. Additionally, she gives Women's Initiative credit for helping her to develop the business plan that was needed to apply for the Techquity grant. Darlene is convinced that her training at Women's Initiative is what gave her the competitive edge.

Tanya Alsberg, owner of TheRealProof, was also awarded a Techquity grant for her business.Tanya will use the grant to purchase technology to help stay in contact with clients and to buy a great desktop printer for creating brochures and marketing materials. Congratulations to both our graduates!

Jen Armstrong, owner of JAK Designs, was recently certified as a San Francisco Green Business. JAK Designs is the only clothing company in their listing. CLICK HERE to view the listing.

Women’s Initiative was featured in the “Scene and Heard” section of August’s 7x7 issue. The blurb includes a picture from our “Women Who Walk the Walk” gala in June.


DID YOU KNOW? Since 1988, Women's Initiative has already served 848 residents in Contra Costa County – and we don’t even have a site there yet! Imagine what it would be like to connect women entrepreneurs in Richmond, Concord and other cities in Contra Costa with the resources and networks it takes to start a business. Women would become more economically independent, locally owned stores would spring up in neighborhoods and we’d all reap the benefits of a safer, more vibrant county.